Ann Arbor, MI
Lia Blackwell is a Michigan-based marketing strategist and writer who helps brands find their voice without relying on corporate buzzwords. She graduated from the University of Michigan’s Ross School of Business and spent a decade leading brand strategy teams for mid-market consumer goods companies. Now freelancing from Ann Arbor, Lia writes about digital marketing, consumer psychology, and sustainable branding. Her columns regularly deconstruct famous ad campaigns and offer small business owners practical, budget-conscious tactics. Lia’s outlook is shaped by a love of storytelling and a deep skepticism of vanity metrics. When she’s off the clock, you can find her paddleboarding on the Huron River or hunting for mid-century furniture at estate sales.
